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Editor's note

Posted on 12 December 2023

Eloise Harding - Mishcon de Reya

Welcome to the latest edition of Beauty Watch, with legal updates dedicated to businesses in the beauty, cosmetics and wellness sectors.

In this issue, we explore how AI is revolutionising the beauty industry, including tools such as 'virtual try-ons' and 'skincare analysis'. We also highlight important regulatory developments, including the use of digitally altered images in advertising, packaging waste reform initiatives and the licensing of non-surgical cosmetic procedures.

For those businesses breaking into the beauty industry, we provide tips for beauty start-ups on how to circumvent some of the common legal pitfalls and ensure that your business is well positioned for future growth and success.

Finally, we bring you updated guidance on IP and brand protection in the beauty sphere, including in relation to beauty dupes and the importance of having a distinctive brand name.

For further resources on topics touched upon in this edition of Beauty Watch, please see our AI Resource Centre an our dedicated Retail Academy page.

If there is anything in this newsletter that you wish to discuss further, or any ideas for future issues, please do not hesitate to contact me or any member of the Retail Team.

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