An alternative route for bringing proceedings on behalf of a group of claimants is the representative action procedure, under CPR 19.8. This longstanding rule, deriving from cases in the 16th and 17th centuries, provides that, where more than one person has the same interest in a claim, the claim may be brought (or defended) by a representative of the group.
In contrast to a GLO, in a representative action only the representative is a party to the proceedings. However, the represented parties will be bound by any determination. Although a court order is not required for an individual to become a representative under CPR 19.8, a defendant may apply to strike out the proceedings on the basis that the claim is not suitable for a representative action or may seek an order that a person may not act as a representative. Such applications often turn on whether the "same interest" test has been met (although even where it has been met, the court may exercise its discretion not to allow the claim to proceed in a representative capacity if it is not in accordance with the overriding objective).
In Lloyd v Google (2022), the Supreme Court considered that the purpose of requiring the representative to have the "same interest" in the claim as the persons represented was to ensure that the representative could be relied on to conduct the litigation in a way which would effectively promote and protect the interests of all members of the represented class. While this is not possible if there is a conflict of interest between class members, the existence of divergent interests will not preclude a representative action. Where individualised assessment of damages is required, the claimants will not have the "same interest" (Lloyd; Prismall v Google (2023), unless the damages can be assessed on a basis that is common to all members of the class (Lloyd; Commission Recovery Limited v Marks & Clerk LLP (2024)). However, in cases with both common and individual issues, the Supreme Court suggested the representative procedure could still be applied to the common issues (see "Trials" below).
However, there is no conflict just because some claimants have provided more information than others, nor because the defendant takes a defence of limitation against individual class members, nor because a substantive defence applies only to some members of the class (Commission Recovery Limited v Marks & Clerk LLP (2023)). Where there is no conflict, it is realistic for the represented group to place reliance on the representative claimant and its lawyers to pursue vigorously lines of argument not directly applicable to the claimant’s individual case (Commission Recovery (2023)).