Highlights

Founded in 2018, Veloce is a London-based gaming and sports media company operating in the UK's innovative sectors. The brand includes Veloce Esports, Veloce Racing and the recently released VEXT utility token. As the world's largest digital racing media network, Veloce has over 35 million subscribers and one billion monthly views. It's a global leader in gaming media and a sporting brand focused on climate change, gender equality, and sustainable technology. Veloce partners with global teams like Mercedes AMG, McLaren, Ferrari and Yas Heat and runs multiple gaming and esports operations.

Veloce recently received a $50 million investment from Gem Digital Limited in exchange for VEXT tokens, positioning it as a leading decentralised gaming and sports media company. This partnership will fuel Veloce's growth, facilitating acquisitions in gaming and real-life racing sectors, enhancing VEXT utility and extending its influence within its community.

Daniel Bailey, CEO of Veloce Racing, said:

“It was a pleasure working with Callum Blundell and his team at Mishcon de Reya. Their team made the process as seamless as possible for such a ground-breaking deal. The introduction of VEXT tokens to the market and subsequent platform launches has been the focus of the business for the last couple of years and to attract the interest of a company such as GEM and subsequently conclude a partnership has been pivotal in creating confidence around the product. On a personal front it was also great to work with Callum whose father raced with my father back in the 1980s and 1990s. It was a coincidence but a poignant one."

Partner, Geoff Dragon, commented:

“We were delighted to work with both Veloce and are our colleagues at MDRx on this transaction. The token market is an exciting and still reasonable new space with lots of potential for companies looking at alternative and interesting ways to finance their business, and Veloce has paved the way as a true market leader in showing what can be done. The transaction itself is a great testament to what Mishcon Future can provide for clients, combining our legal expertise with the technical and sector-specific knowledge from Tom Grogan and the MDRx team."

Odore was launched in 2020 by co-founders Armaan Mehta and Karan Gupta, both graduates of the London School of Economics. The Odore platform offers a range of solutions which integrate data analytics to enable direct-to-consumer brands to drive brand effectiveness in customer acquisition and engagement across various online channels. Odore's clients include world-leading brands L'Oreal, Clarins and Sephora. 

Corporate Partner Andrew Wolfin, who led the Mishcon de Reya team, commented:

"We are really delighted to have supported such an exciting and innovative business on this important fundraising. We're looking forward to continuing our relationship with Armaan and Karan, who are extremely impressive founders.”

Armaan Mehta, co-founder of Odore, said:

"We are very grateful to Andrew and the team at Mishcon de Reya who supported us on this round. We really enjoyed working with them and they always went above and beyond. Andrew was available whenever we needed him and provided us with no-nonsense advice and guidance throughout the process, which we found extremely valuable. We're looking forward to continuing to work with Mishcon as the business grows."

Amilis is a digital egg-freezing platform that helps women to take control of their fertility journey. It provides comprehensive support, including a free initial consultation, helping women find a clinic tailored to their needs and guides them through the egg-freezing process from start to finish.

Corporate Partner Andrew Wolfin led the Mishcon de Reya team with support from Corporate Managing Associate Gayle Hawke.

Andrew Wolfin commented:

"We are thrilled to have supported Amilis on this first major fundraising step and are proud to be associated with such an important project and truly inspiring female founders. We're excited to be on the journey and are looking forward to continuing to work with Sarita and Yasmin as the business grows and develops."

Amilis co-founders Sarita Stefani and Yasmin Baba said:

"Collaborating with Andrew, Gayle, and the entire Mishcon de Reya team proved to be an exceptional experience for us. Their unwavering support and expert guidance throughout the fundraising process were invaluable, as they advised us in every conceivable aspect. We are overjoyed to have had such a dedicated team by our side throughout this journey."

Established in Oxford in 2020, TextMine structures unstructured data in documents using large language models and patented knowledge graph technology. This allows companies to turn their legal, HR, financial and strategic documents into a searchable knowledge base which can be used to solve a number of use cases including contract compliance, ESG reporting and obligation management.

The funding round is a significant milestone for TextMine, reflecting investor confidence in the company's vision and technology. It also highlights the increasing importance of technology in transforming traditional business processes, such as contract management.

This successful funding round has since provided TextMine with the resources to further enhance its innovative platform and continue to develop technology to create and manage complex contracts effectively and in a way that allows for the extraction of key data afterwards.

Partner in our Emerging Companies team, Attilio Leccisotti, commented:

"We are thrilled to have helped an exciting and creative company with their important fundraising efforts. We're looking forward to continuing our relationship with TextMine, a company that has really impressed us".

Charles Brecque, Founder of TextMine, commented:

“We are very grateful to Attilio and the team at Mishcon de Reya for their valuable advice on the closing of our funding round. They did an excellent job on the deal and we really enjoyed working with them."

Qatalog offers an innovative platform that streamlines and automates contemporary work.

Mishcon de Reya's team was led by Erika McIntyre.

Mishcon de Reya Associate, Danny Whittaker, commented:

“We are delighted to have advised Qatalog on this significant funding round, which takes its investment raises north of $26 million in aggregate - a testament to the work of Tariq and the rest of the Qatalog team and their innovative approach to workplace intelligence and automation. We look forward to assisting the company further with its continued growth.”