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Case Study - Financials

Posted on 20 January 2021

Exhibit: MBP performance data for year ended 31 December 2019

Financial data

MBP Total

Average MBP Branch

Branch A (note 1)

Branch B (note 2)

£’000

  £’000

  £’000

  £’000

Total value of completed property sales

 

240,000

 

34,286

 

24,500

 

28,100

Revenue (1.5% commission of property sales plus other services)

4,800

685

538

632

Costs

(2,900)

(414)

(326)

(468)

Profit

1,900

271

212

164

Profit margin

40%

40%

39%

26%

 

Operating data

MBP Total

Average MBP Branch

Branch A
(note 1)

Branch B (note 2)

Number of properties sold in year

660

94

70

84

Number of employees

42

6

6

7

Properties sold per employee

15.7

15.7

11.7

12

Revenue per employee

£114,167

£114,167

£89,666

£90,286

Number of enquiries from potential sellers

1,200

171

225

153

Conversion of enquiries into sales (properties sold/number of enquiries)

55%

55%

31%

55%

Average time taken to sell a property (weeks)

15

15

        16

14

Final selling price as a % of original asking price

93%

93%

89%

94%

Notes

  1. Branch A is located in a town with a population of 180,000 people. The town has a university and is home to the regional headquarters of a major bank.
  2. Branch B is located in a town by the sea with a population of 140,000 people. The town was popular as a holiday destination for many years, but its economy has suffered due to the rising popularity of foreign holidays. A significant number of people living in the town are retired.

Industry benchmarks - 2019 average UK traditional estate agency

Commission rate: 1.8%
Time taken to sell a property: 10 weeks
Selling price as a % of original asking price: 93%

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