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Jazz Shaper: Amanda Thomson

Posted on 15 February 2025

Amanda Thomson is the CEO and Founder of B Corp Certified Thomson & Scott, and creator of NOUGHTY, the world’s first premium non-alcoholic wine portfolio.

a person standing outside a building

Amanda was voted one of Business Insider’s Coolest People in Food & Drink, awarded Le Cordon Bleu’s Best Wine Concept and is an EY Winning Woman. 

Formerly an Arts Broadcaster at the BBC, Thomson studied for her Diploma in Wine at the renowned Le Cordon Bleu School in Paris and is leading the global shift to integrate quality non-alcoholic wine drinking into the traditional wine industry. 

NOUGHTY is poured in the world’s best bars, hotels and Michelin Starred restaurants. The brand is fast growing their footprint across the US, their key market, as well as London, their home market. 

Highlights

I was born confident despite the fact that my circumstances should have suggested otherwise.

I’ve always seen great wine makers as artists

I was always a wine nerd.

I think that what most people miss about successful founders and entrepreneurship is I would argue most of us have an extremely high level of self-awareness.

You can’t be afraid to realise that if you’re making people uncomfortable you might be doing something really big.

I’m a visionary entrepreneur, that’s what I’ve been designated to add in.

I believe you can’t be what you can’t see.

I now know what I am capable of with this business and so that’s when it becomes even more exciting.

I want to change the world.

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