His mission is to make healthy eating both accessible and convenient for all. Over the past decade, Ed and his team at PRESS have made nutritious choices easier for consumers, offering products that fit into busy, modern lifestyles while delivering the highest standards in natural ingredients.
With 10 years of traction, PRESS has partnered with household names such as Soho House, Bill’s, The Ivy, and Whole Foods. PRESS is also available in Soho House locations across the USA and Europe, reflecting the brand’s growing international appeal. PRESS Healthfoods is set to continue pioneering the health food industry as demand for its nutritious, convenient products expands both nationally and abroad.
Drawing on his background in consumer goods and hospitality, Ed pivoted his focus to nutrition, determined to create high-quality, natural, and delicious products. PRESS offers a range of cold-pressed juices, functional shots, and plant-based meals that empower people to lead healthier lifestyles, take control of their well-being, and prioritize balanced nutrition in a simple, accessible way.
Highlights
Building things is great.
The pendulum swings in both directions and course corrects need to happen every now and again.
It’s hard to be optimistic beyond real truths that you know.
Do it once, do it right.
Be good at the bits you’re good at.
Functional health and food and natural as being the right way to invest in your body and your wellness.
It’s not a straight line, it is not all whoop whoop and you know fireworks, it’s real, it’s real and it’s hard.
The journey from that like very first up to the middle, especially when we were trying to manufacture our own juice and do distribution, I mean I was vespa’ing juice boxes all over London.
Entrepreneurs anonymous is what we wanted to create because we just thought because it is so unique and if you’re not, if you haven’t done the journey you’re not on the journey.
I think my dad was always, whilst had been briefly an entrepreneur and sort of had burnt his fingers on it, went back to the safe harbour of McKinsey which is you know, much more stable.