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Jazz Shaper: Jeremy King

Posted on 29 March 2025

Jeremy is Founder and Chair/CEO of Attest, a fast-scaling SaaS business based in London and New York with over 700 total customers across more than 30 countries. Attest makes it simple and fast to show/ask anything to the consumers you need to know, to solve your biggest problems and unlock your greatest opportunities. 

Jeremy King

Jeremy previously worked at McKinsey & Company across 25 countries, holds an MBA from Harvard Business School, also studied at MIT, and was originally a scientist at the University of Edinburgh focusing on mathematical modelling of animal behaviour, genetics and ecology. 

He is a NED and angel investor in early-stage technology and climate companies, and has a (not very secret) deep passion for oceans. 

Highlights

"It's all about empiricism... using data to make decisions." 

"Create choices to make choices." 

"I feel sometimes like I’m Johnny 5 the robot just trying to seek input and understand and learn more." 

"Diversity of thought is fundamental to how life and business should work." 

"You can never say ‘definitively this is the answer’." 

"Gut doesn’t have a place in science, but it really does in business." 

"Everyone in every B2C business wants to be more customer-centric and data-driven." 

"Climate equals oceans." 

"Combining those two forces is something that I couldn’t resist." 

"Applying the world of tech to a personal love for oceans, that’s Ocean Orchestra." 

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