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Jazz Shaper: Jonny Goldstone

Posted on 19 April 2025

Having qualified as a corporate lawyer, Jonny co-founded Green Tomato Cars (GTC), the UK's first environmentally-friendly taxi service, in 2005.  

a person holding a microphone

In 2010, having grown from 5 cars to 150, Jonny sold GTC. He then did a "Steve Jobs", returning to the business in 2017 before taking back ownership 12 months later - saving the company from being put into administration on Christmas Eve 2018. 5 years later, having returned to sustained profitability, GTC was sold again - freeing Jonny to pursue his new-found passion for helping other leadership teams as an EOS Implementer. 

Highlights

I’m enjoying life and what I’m doing now is giving me the chance to look after myself maybe, maybe a bit more than in startup phase where everything was crazy.

I’ve kind of had my cake and eaten it in terms of fulfilling what was right for me at the right time.

There was a real buzz of starting up this business not really knowing what we were doing.

I’m quite creative, I’m curious and I’m an optimist.

I learned a lot from that failure but actually, it was more lessons about the reason it failed.

We got right back to the basics of the business, which was focussing on the environmental niche.

I’ve moved away from the buzz of the operating, running a business operationally to advising other people.

Coaching is especially about asking questions, working out how to ask those questions to let people work the answers out for themselves.

I do have lots of ideas and sometimes it’s a good idea to try and turn those into a business and sometimes it hasn’t been.

It’s really fulfilling to help other people do what I as a business leader, you know, often fail to do myself.

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