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Jazz Shaper: Nick Keller

Posted on 1 February 2014

Nick Keller is the Founder of Beyond Sport, a global organisation that promotes, develops and supports the use of sport to create positive social change across the world. With a network of more than 1,000 projects and organisations in more than 135 countries, Beyond Sport is one of the largest collisions of expertise and influence in the sporting world today.

Nick Keller

Nick Keller is the Founder of Beyond Sport, a global organisation that promotes, develops and supports the use of sport to create positive social change across the world. With a network of more than 1,000 projects and organisations in more than 135 countries, Beyond Sport is one of the largest collisions of expertise and influence in the sporting world today.

It is partnered with some of the world’s most powerful brands and is the only organisation in the world to work with each of the American major leagues – MLB, MLS, NASCAR, NBA, NFL, NHL and WNBA – as well as the Barclays Premier League. During his career Nick has worked with, and consulted for, an array of blue-chip brands including Bloomberg, Barclays, P&G, ESPN, BT, Western Union and Deloitte. Nick founded Beyond Sport in 2008 having spent his working life as a tenacious entrepreneur and ideas man within the sport industry. He is the CEO and Founder of Benchmark Sport International, whose brands and businesses include the Sport Industry Group, Benchmark Talent, thinkBeyond and the Bloomberg Square Mile Relay.

He sits on the World Economic Forum Advisory Board for Sport and Society, and is a Consultant to the International Olympic Committee. Fascinated by enterprise, leadership, social change and sport’s role in society, he can be found on Twitter @nickbeyond, writing for the Huffington Post, and on www.beyondsport.org

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