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Jazz Shaper: Paul Noble

Posted on 5 April 2025

Paul Noble is Founder and Creative Director of Spiritland, a series of spaces for music lovers in London and Lisbon.  

a person in a grey jacket

Moving into hospitality after 25 years as a radio producer and sound engineer, he launched Spiritland in 2014 as a popup, before opening venues in King’s Cross, Mayfair and the Southbank Centre. Spiritland is also a production company with studios and outside broadcast vehicles. Spiritland opened their first international venture in 2024, with six bars in a hotel in central Lisbon.

Highlights

It was a moment of ‘if I don’t do this, who’s going to?’.

Spiritland at the heart is a music brand.

There’s an integrity and a sort of depth of credibility in what they do.

It’s a very deep exploration and celebration of many genres of music.

It was a strange but also felt quite natural shift.

It’s been a huge, huge learning curve for me.

Spiritland is certainly a manifestation of all of my interests.

It’s the journey and not the destination.

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