Should lawyers use social media, especially business-focused social media, to publicise causes that they hold to be important, or should they stick strictly to a mix of self-promotion and sharing colleagues' and their firm's events, publications and achievements?
I ask, as I do. I generally get by far the most interaction from my social media posts which are more personal (and not in a "look at how clever I am!" way).
I think it's part of the 'bring your whole self to work' thing. But it's not always appropriate, and sometimes it's very inappropriate. Sometimes, in fact, I am shocked at what other people post on their professional social media platforms. I, of course, assume I get it all right, all the time.
The reason I am wondering about this at all is that 2023 has been another year where many of us, as lawyers, have had to engage even more (yes, even more!) with technology – whether it has been taking early steps into the world of AI, kept a New Year's resolution to post on social media more often, or kept abreast of what your business has thought about doing, technology-wise. I am guessing that 2024 will be even more tech-oriented and we will all produce more, more quickly, than we would ever have thought possible.
I hope that the Christmas period was a time to slow down a bit for you, and that Father Christmas was kind to you. As we make our first steps in 2024, I wish you a healthy, happy and prosperous year ahead.