Every organisation, in every sector, must use data. The value of using data to inform strategic decision-making and monitor day-to-day activities is irrefutable and undisputed. Whether your goals are to increase revenue, find efficiencies or enhance your brand – decision informed by data will mean you can do it better. Why then do so many organisations not do this?
We typically see organisations making two types of data mistakes:
technical – the underlying data foundations that must underpin a high-performing data culture are missing or low-quality
human – individuals and teams within the organisation use data poorly, whether this means pursuing vanity metrics, becoming slavish to dashboards without deriving insights, endlessly producing hypotheses without taking action to test them, or having data dictate rather than inform their activities
There are also legal and regulatory traps to avoid along the way, that are fallen into too easily and too often.
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