Born and bred in Johor, Malaysia, Seleste Tan had harboured thoughts of being a pastry chef at a tender age. She soon found herself helping friends to set up a restaurant. Fast forward to 2021 – a kueh delivery service was established. It was so successful that she set up a permanent storefront at 322 East 9th Street in 2022 and was invited to open an outpost at Urban Hawker in Midtown in 2023.