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UK GDPR

The UK General Data Protection Regulation

Art. 21 GDPR Section 4 - Right to object and automated individual decision-making

Right to object

The data subject shall have the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1), including profiling based on those provisions. The controller shall no longer process the personal data unless the controller demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.
Where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing, which includes profiling to the extent that it is related to such direct marketing.
Where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.
At the latest at the time of the first communication with the data subject, the right referred to in paragraphs 1 and 2 shall be explicitly brought to the attention of the data subject and shall be presented clearly and separately from any other information.
In the context of the use of information society services, the data subject may exercise his or her right to object by automated means using technical specifications, notwithstanding domestic law made before IP completion day implementing Directive 2002/58/EC of the European Parliament and of the Council of 12th July 2002 concerning the processing of personal data and the protection of privacy in the electronic communications sector.
Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

Corresponding Recitals

69 /uk-gdpr/recital/no-69Right to Object
70 /uk-gdpr/recital/no-70Right to Object to Direct Marketing

Where personal data might lawfully be processed because processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, or on grounds of the legitimate interests of a controller or a third party, a data subject should, nevertheless, be entitled to object to the processing of any personal data relating to his or her particular situation. It should be for the controller to demonstrate that its compelling legitimate interest overrides the interests or the fundamental rights and freedoms of the data subject.

View Recital

Where personal data are processed for the purposes of direct marketing, the data subject should have the right to object to such processing, including profiling to the extent that it is related to such direct marketing, whether with regard to initial or further processing, at any time and free of charge. That right should be explicitly brought to the attention of the data subject and presented clearly and separately from any other information.

View Recital

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Further Information

This version of the UK GDPR is offered purely as what we hope will be a helpful resource. It does not have the status of law, and should not be relied on as such. Nor do we guarantee it is free from errors. It was originally prepared using a Keeling Schedule made available by the UK Government.

Since then, a consolidated version has also been made available on the legislation.gov.uk pages.

By virtue of section 3 of the European Union (Withdrawal Act) 2018, the GDPR (Regulation (EU) 2016/679) was retained in United Kingdom law as "direct EU legislation". However, the effect of the Data Protection, Privacy and Electronic Communications (Amendments Etc.) (EU Exit) Regulations 2019, as amended by the Data Protection, Privacy and Electronic Communications (Amendments Etc.) (EU Exit) Regulations 2020, was, from 1 January 2021, immediately to make changes to the retained GDPR, and to refer to it as the "UK GDPR". These pages reflect those changes.

This resource includes links to the GDPR recitals. The explanatory notes to the European Union (Withdrawal Act) 2018 confirm that where legislation is converted under section 3, it is the text of the legislation itself which will form part of domestic legislation, and this will include the full text of any EU instrument (including its recitals). Accordingly, recitals will continue to be interpreted as they were prior to the UK’s exit from the EU. They will, as before, be capable of casting light on the interpretation to be given to a legal rule, but they will not themselves have the status of a legal rule. However, it stands to reason that – as the recitals themselves have not been amended – they will in places contain language and references to EU bodies and rules which no longer apply to the UK.

In this resource we link Articles of the UK GDPR to the corresponding recitals. In deciding which recitals correspond to which Articles of UK GDPR, we have drawn on the working document of the EU GDPR which the Information Commissioner had previously published in 2017.