Many brands are already experimenting with how facial recognition can assist and expand their businesses, but should they?
Facial recognition technology has the potential to transform our daily lives, enhancing everything from loyalty programs to security management innovations. However, there is a growing concern that the use of facial recognition is an invasion of privacy and some people are already rallying against its use.
James Boyle and Louise Schofield discuss the opportunities, risks, and practical considerations for brands seeking to utilise facial recognition.
This digital session also focuses on the use of facial recognition in security and marketing, which may also be of interest to other sectors interested in deploying the technology.