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Brand Matters

Issue 34: November 2024

Brand Matters

Editor's Note

Sally Britton - Mishcon de Reya

Welcome to our autumn 2024 edition of Brand Matters.

In this issue, we report on some important changes that are about to take place in relation to the design framework in the EU. Alongside the EU reforms, we are also expecting the UK Intellectual Property Office to consult shortly on potential changes to UK design law and practice. 

We also continue our focus on green reforms, with a reminder of an upcoming EU law relating to packaging minimisation. In the UK we discuss how the Competition and Markets Authority has issued guidance on how fashion retail businesses should follow its Green Claims Code. 

This edition also contains reports on a number of recent interesting trade mark and copyright decisions, including the win for our client, pet insurance business 'Vetsure', against a rival business using the name 'Petsure', in its claim for trade mark infringement and passing off. The Court of Appeal's decision includes a useful reminder of how the courts should approach confusion evidence in such cases. 

Finally, we end with a link to sign up to our online seminar on facial recognition in retail on 4 December and a recent Jazz Shapers with Emily Bendell, the hugely impressive founder of our client Bluebella. 

I hope you enjoy reading this edition. As ever, if you have any queries on any of the topics raised, please speak to the author or your usual Mishcon contact.

News
real estate abstract

Revamping designs: Changes to the EU design framework

The EU's proposed design law reform package has been approved, marking the final step in the legislative process before becoming law. The newly adopted EU Design Regulation and Directive aim to simplify, harmonise and modernise the current system of design protection in the EU.

News
abstract orange lines

Brands and Charities – what to consider when joining forces

What should brands and charities focus on when working together? What are the benefits? And what are the pitfalls to avoid? In this two part series we will be outlining key considerations for both brands and charities. Part one focuses on some of the benefits and risks that come with collaborations.

JazzShaper

Jazz Shaper: Emily Bendell

Emily studied Politics, Philosophy & Economics at Oxford University and had a brief stint as a journalist before turning her love of lingerie into a career as founder and CEO of Bluebella.

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