Directors are often more than just the hearts and minds of a company. To an IP owner, they can be the solvent alter ego of an infringer in financial difficulties but will the law impose a financial liability on the humans through which an inanimate corporate entity infringes an IP right, or does the corporate veil provide those individuals with an impenetrable shield in all but the most flagrant circumstances? Against this backdrop, the Supreme Court's decision in Lifestyle Equities v Ahmed has arisen.